Read in/Lire en: French

An international study of 2009 on the relationship of women to wine made on more than 4,300 women in the United Kingdom found that: Women buy wine because they love the taste and it goes well with food .

Amazing is not it, finally the eyes of the wine industry?

It seems that wine experts thought they were buying wine because it is fashionable and good for our health. Instead, they found that women in the United Kingdom bought eight bottles of ten for taste and price thereof.
The marketing message that emerges is clear: if you touch the woman want to sell wine.

To better target women do we not already understand it better?

Not easy in this world macho and suspicious of a woman’s ability to recognize a good wine. Actually I do not think that women buy a bottle of dress. Here are my Louboutin red I’ll take a red, thin my Chanel bag is pink I’ll take a pink, incongruous is it not? and I’ll even say a vision very misogynist.
Women in France, Germany, Japan, United Kingdom and the United States participated in the survey. The results for women in the United Kingdom suggests that women are 55% of women prefer red wine to white wine, 91% of wine is associated with meals, 33% enjoyed a relaxing drink in the bathroom. Nine out of ten bottles of wine purchased by women from supermarkets and specialty stores. Women buy and consume wine as men, except for the fun time spent in the tub that I can not imagine very masculine. Furthermore 44% of women have confidence in the products they buy.

The wine industry will therefore be obliged to treat women differently, and let him take his place that is hers appropriately. Remind you this ad for a convertible Audi, the car you have, women you will have, well those days are gone when the vintners want to hope to benefit from women.

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