Read in/Lire en: French

An article that highlights LesEchos.fr wine distributor in France (hypermarket, supermarket) are experiencing significant growth. Indeed in 2009 sales grew 12% in volume, market share is increased to 36% in supermarkets according to a study of IRI.
You can find these wines under different names: “Club des Sommeliers” in Casino, “Expert Club at Intermarket,” A Cellar in the City “at Monoprix or” Reflets de France “in Carrefour, Auchan has chosen to sell its wine under his anagram: “Peter Chanau.”
The supposed reasons for this increase are both their attractive prices, 2.70 € on average but also put forward for these products.
Given the numerous references hyper and super have developed a business strategy that helps differentiate their wines in a glance as the use of collar.
The hub stores were the first to develop this approach in the 90s.

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